Employer Branding

We can make you an employer of choice

Why Employer Branding Matters

Influence hearts & minds

Talent has choice

Evolving expectations

In an increasingly tough market, attracting the top talent needed to sustain & grow a business gets harder and harder. In-demand candidates are often interviewed for multiple different jobs simultaneously.

To be competitive in any sector, effective Employer Branding is essential. Not only will it get you in the mix with top talent but, done correctly, it will engage existing talent and improve retention.

The other good news is that showcasing relevant attributes as an employer can dramatically reduce your recruitment spend.

60%%

Communication and relationship skills feature in 6 of the top 10 ‘skills in demand’ for jobs posted globally between Apr 2021 and Apr 2022 (Gartner). Most employers have already recognised that as competition increases, communication and relationship skills are essential in elevating business performance.

34%%

candidate application rate increase when the job post includes a video

52%%

of job seekers report that their preferred source for finding a relevant new job opportunity is an online job site

Our Employer Branding Methods

Blending results focused creativity & technology

Value Proposition Development

Value propositions are designed to resonate with talented candidates and employees – our modelling process means we can create over-arching messages and tailored messages for different functions.

Technology Solutions

Appropriate technology eliminates weak links in a candidate journey that could derail an otherwise strong employer brand. Cost efficient solutions will often integrate with an existing HRIS.

Video Media Production

Video media, the most sensory rich means of communicating messages, grows in popularity year on year. Video is therefore an essential component of any Employer Branding project.

Benchmarking & Competitor Analysis

We can evaluate your existing Employer Branding against recognised gold standards – the best way to eliminate talent leaks. We can also evaluate how you measure up against competitors.

Career Microsites

If you have a significant recruitment drive or ongoing recruitment then a career microsite is a must – designed to showcase your brand and optimise talent attraction whilst blending seamlessly with your main site and brand.

Talent SM&RT Modeling

We developed Talent SM&RT to give employers unparalleled insight into the hearts and minds of the talent they need to succeed. From there every communication can be more influential and effective.

Employer Branding + Talent SM&RT

The Secret Sauce in The Marketing Mix

OK… it’s actually no secret: Employer Branding is a marketing exercise and marketing is a communication exercise. As any good communicator knows – if you want to influence your audience you first have to understand them.

The Talent SM&RT system was specifically designed to generate an unparalleled level of understanding into what drives people’s thinking and moves them to action. By modelling attitudes and behaviours we can translate core traits into communication strategies that optimise influence by reaching the hearts and minds of top talent.

Sounds complicated? Well – we’ve been doing this for over 15 years – with access to employee exemplars or precise descriptions of role critical behaviours we can generate a workable model in a matter of hours. We then use that to define the perfect employer branding messages to fit your talent objectives.

Project Case Studies

Brand Challenges - Practical Solutions

Enterprise Level Recruitment

Operating as recruitment partner to transition a recently acquired small UK biotech to medium sized full clinical manufacturing company.

Transformational Leadership Restructure

Recommending and implementing a transformational restructure – from Director level down – for an SME manufacturing business.

Toxic Employer Brand Reset

Tweaking a recruitment process and creating a solid employer value proposition to fix an employer brand that had gone toxic.