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In an increasingly tough market, attracting the top talent needed to sustain & grow a business gets harder and harder. In-demand candidates are often interviewed for multiple different jobs simultaneously.
To be competitive in any sector, effective Employer Branding is essential. Not only will it get you in the mix with top talent but, done correctly, it will engage existing talent and improve retention.
The other good news is that showcasing relevant attributes as an employer can dramatically reduce your recruitment spend.
94% of job seekers would not apply to a job if the company has a poor reputation.
(LinkedIn)
Companies with strong employer brands have 50% higher applicant to hire conversion rate compared to those with weak employer brands.
(Institute of Employment Studies)
Companies with strong employer brands have 28% lower turnover rates compared to those with weak employer brands.
(Glassdoor)
OK… it’s actually no secret: Employer Branding is a marketing exercise and marketing is a communication exercise. As any good communicator knows – if you want to influence your audience you first have to understand them.
The Talent SM&RT system was specifically designed to generate an unparalleled level of understanding into what drives people’s thinking and moves them to action. By modelling attitudes and behaviours we can translate core traits into communication strategies that optimise influence by reaching the hearts and minds of top talent.
Sounds complicated? Well – we’ve been doing this for over 15 years – with access to employee exemplars or precise descriptions of role critical behaviours we can generate a workable model in a matter of hours. We then use that to define the perfect employer branding messages to fit your talent objectives.
Tweaking a recruitment process and creating a solid employer value proposition to fix an employer brand that had gone toxic.
Operating as recruitment partner to transition a recently acquired small UK biotech to medium sized full clinical manufacturing company.
We help employers attract, engage and develop top talent.
The Talent SM&RT® system creates models of attitudes and behaviours delivering an unmatched level of understanding and influence in any talent context.